What It Tells You
GSM (Weight)
400–600 GSM = everyday luxury
600+ GSM = spa-quality
Higher GSM = thicker, more absorbent, longer-lasting
Loop Density
Tight, uniform loops + accent lines
Better water retention, less shedding
Hem Band Thickness
Wide, tightly stitched band
Reinforced edge = resists fraying
Brand Signatures
Consistent stripe patterns (e.g., one brand always uses navy band)
Authenticity and quality control
